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Robbin van Hassel - Founder Stoney Bracelets

I'm Robbin, founder of Stoney Bracelets. In 2019, I started handcrafting bracelets from real gemstones in Rosmalen. What began as a passion project has grown into a webshop, wholesale business, and multiple physical stores in the Netherlands, Belgium, and Germany. This is our story.

If someone searches for "Stoney Bracelets bracelets," they probably already know us a little. They've seen our name somewhere, received a bracelet, or stumbled upon our webshop. In this article, I'll tell you who we are, how we work, and why more than 20,000 customers keep coming back to us. Not a sales pitch, but an honest story.

stoney bracelets armbanden atelier rosmalen handgemaakt edelstenen
2019
Founded in Rosmalen
20.000+
Satisfied customers
1.800+
Customer reviews
4,8/5
Average rating

How Stoney Bracelets began

In 2019, I started making bracelets from real gemstones in Rosmalen. Not because I had done a clever market analysis, but because I was looking for a bracelet that was authentic. No plastic, no silver-plated metal that turned green after a month. Something with weight, character, and a story.

What I was looking for didn't exist in the way I envisioned it. So, I started making it myself. I learned stringing techniques, sought out stone suppliers, and made the first bracelets for friends and family. The reactions were unexpectedly strong. People asked where they could buy them. That's how it began.

Currently, we operate a webshop, supply wholesale customers worldwide, and have physical stores in the Netherlands, Belgium, and Germany. But the workshop in Rosmalen is still there, and every bracelet is still handcrafted.

"I was looking for something with weight and character. It didn't exist in the way I envisioned it. So, I started making it myself."

— Robbin van Hassel, founder Stoney Bracelets

How we make a bracelet

Every Stoney Bracelets bracelet goes through the same process. That sounds simple, but the details make the difference compared to mass production.

1
Stone Selection

We select gemstones based on color, quality, and character. Stones with cracks, dull color, or uneven structure are not used. Every batch of stones that arrives is manually inspected.

2
Size Measurement

Every customer provides their wrist circumference when ordering. We adjust the bracelet precisely to that size. No standard sizes that "approximately fit." Every order is individual.

3
Manual Stringing

The stones are strung on extra strong elastic. The tension is adjusted to the specified wrist circumference. Each bead is individually checked before processing.

4
Quality Control

Before shipping, a second pair of eyes checks the finish, size, and fit. Bracelets that don't meet standards are returned. We'd rather ship a day late than send something wrong.

5
Shipping

Every bracelet leaves in neat packaging, ready for gifting. Free shipping from 50 euros within the Netherlands, 70 euros to Belgium, Germany, and Austria.

Our gemstones: what we use and why

We work exclusively with 100% genuine gemstones. No synthetic imitations, no colored glass, no plastic that looks like stone. That sounds obvious, but in the market, it isn't. Here are the stones we work with the most.

Tiger's Eye
Bestseller

Golden brown with a shimmering chatoyancy. Our best-selling stone for years, popular with both men and women. Neutral, versatile, and with character.

Rhodonite
Women's favorite

Pink with dark black veins. Warm and distinctive. The most chosen stone for women's bracelets in our collection.

Obsidian
Bold and sleek

Deep black, volcanic glass. Powerful and elegant. Popular with men who prefer a minimalist look.

Lava Stone
Unique

Porous volcanic stone that absorbs essential oil. Our most surprising bestseller. Sells itself as soon as customers discover it.

Lapis Lazuli
Statement

Deep royal blue with golden inclusions. Each stone is unique. Customers who choose this know exactly what they want.

Amethyst
Calming

Purple from light lavender to deep violet. Timeless and recognizable. Popular as a gift and as an everyday bracelet.

What customers say about us

We have over 1,800 reviews, with an average of 4.8 out of 5. Below are three quotes that summarize well why people keep coming back to us.

★★★★★

"I had never worn a bracelet before. Now I wear it every day. Everyone asks where I got it."

Verified customer, tiger's eye bracelet for men
★★★★★

"My mother cried when she unpacked it. The rhodonite suits her perfectly. Beautiful packaging too."

Verified customer, gift for mother
★★★★★

"All my colleagues have since bought a bracelet after seeing mine. They really fit custom-made, that's the difference."

Verified customer, women's bracelet set
stoney bracelets armbanden collectie edelstenen handgemaakt nederland
What sets us apart

Most bracelet brands buy ready-made bracelets and resell them. We make them ourselves, in our own workshop, to the exact wrist circumference of each customer. That's the difference you feel when you put it on. Not just good enough, but precisely right.

Our stores and service

In addition to our webshop, we have physical stores in the Netherlands, Belgium, and Germany. You can also feel, try on, and buy the bracelets in person. Use the store locator to find the nearest sales point.

For those ordering online: we offer free shipping within the Netherlands from 50 euros, and to Belgium, Germany, and Austria from 70 euros. You can also pay with Klarna if you prefer to pay in installments.

Repair service

Does the elastic ever break after years of wear? That's more of a compliment than a complaint. Send the bracelet in via our repair service. We will re-string it with new elastic and send it back.

B2B and wholesale

We also supply stores and wholesale customers worldwide. Are you interested in selling Stoney Bracelets in your store? Check out our B2B page for more information.

What you can expect when you order

  • You provide your wrist circumference when ordering, and we adjust the bracelet exactly
  • All bracelets are delivered in neat packaging, ready for gifting
  • Free shipping from 50 euros (Netherlands) or 70 euros (BE, DE, AT)
  • Pay with iDEAL, Klarna, PayPal, Visa, Mastercard, and more
  • Questions? Contact us at info@stoneybracelets.nl
Handmade in Rosmalen · Free shipping from 50 euros

Discover the collection

More than 20,000 customers have gone before you. Over 1,800 reviews, averaging 4.8 out of 5. Custom-made, directly from our workshop.

View best sellers Free shipping · Custom-made · 100% genuine gemstones

Frequently asked questions about Stoney Bracelets

Where are Stoney Bracelets made? +
All bracelets are handmade in our workshop in Rosmalen, Netherlands. We do not work with factories or intermediaries. Each order is individually assembled based on the wrist circumference provided by the customer.
Are the gemstones real? +
Yes, always. We use exclusively 100% genuine gemstones. No synthetic imitations, no colored plastic, no glass. Real gemstones can be recognized by their color variations, weight, and the small imperfections that make each stone unique. We manually select each batch of stones for quality.
How do I determine my size? +
Measure your wrist circumference with a tape measure or a piece of paper and add 1.5 to 2 centimeters for a comfortable fit. You enter this size when ordering. We adjust the bracelet precisely, without extra charge. Check our size chart for a complete overview.
Do you also have a store where I can try on the bracelets? +
Yes. We have physical sales points in the Netherlands, Belgium, and Germany. Use the store locator on our website to find the nearest location. In the stores, you can feel, try on, and purchase the bracelets directly.
What if my bracelet breaks? +
Send it in via our repair service. We will re-string it with new elastic, replace any damaged beads, and send it back. Customers who use this often wear their bracelets for years. That's exactly the intention.
Can I also sell Stoney Bracelets in my store? +
Yes. We supply wholesale customers and stores worldwide. Check the B2B page on our website for information on terms, minimum orders, and assortment. We work with stores in various countries and sectors.

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